A cautionary note must be given on the PayPal sales platform and code distribution methodology that is an optional feature on some of these ebook creation software packages. South Africa is still not geared toward receiving money from PayPal. The advantages of lead generation and automation that make such programs so desirable are sometimes streamlined by additional and costly software or e-commerce shopping cart facilities. The viral ebook option, or give away for free method, still provides the email and detail capturing ability, without compromising on tracking and testing functionalities as is largely the case in the portable document format. The strength of this system is that satisfied readers can refer the author’s work to their friends, using this built in capacity, without emailing the entire document as an attachment. HTML based ebook compilers are more geared towards including multimedia and interactivity that comes with the innovation of the internet platform in ebooks. To some this may be a key deciding feature as opposed to the standard benchmark of PDF, yet brand loyalty plays a major part in the electronic communication preferences of internet users. Innovation to some is seen as the only way forward, yet others resist the new ebook technology purely based on scepticism or familiarity with traditional ebook norms. The advantages and disadvantages of either form of digital ebooks, warrants using both pdf and exe ebook formats pending their strengths and purpose. The sale of digital information in the form of an ebook, given the South African circumstances, favours PDF with the use of third party Affiliate Networks, such as ClickBank. These networks automate the entire process of payment, delivery, re-imbursement if required and compensation of the seller. They also offer an affiliate platform for resellers to sell the ebook or product on your behalf, pending your chosen commission structure. The EXE alternative ebook as opposed to pdf ebook, is geared towards the viral, free distribution and marketing side of business, given the multi-media enhancements and lead generation functions.
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